Press Release – Snowden Lane Partners Welcomes Former Wells Fargo Team In San Antonio

June 2018

The Hogan Eller Group expands the firm’s San Antonio Office


NEW YORK, June 22, 2018Snowden Lane Partners, an independent, advisor-owned, wealth advisory firm dedicated to providing client-focused advice in a values-driven culture, today announced that Mark Hogan, Leah Eller, Pam Appleby and Josh Hogan of the Hogan Eller Wealth Management Group have joined Snowden Lane’s expanding presence in San Antonio, TX.

Mark Hogan joins Snowden Lane as a Senior Partner and Managing Director, and Leah Eller as a Partner and Managing Director. Pam Appleby joins as Senior Client Relationship Manager and Josh Hogan as Investment and Planning Analyst. The group joins from Wells Fargo, where Mark Hogan and Leah Eller focused on retirement and estate planning strategies, business services and tax-advantaged education savings plans, or so-called 529 plans, and oversaw over $150 million in client assets.

The new team will relocate to new offices in San Antonio, along with Senior Partner and Managing Director Larry Barocas, Partner Marcus Selva, and Senior Registered Client Relationship Manager, Debbie Ury, who joined Snowden Lane there last year.

“Mark and Leah are an extraordinary pair that we expect to add immediate value given their career successes and sterling reputations,” said Managing Partner and President of Snowden Lane, Greg Franks. “We’re fortunate to attract top-notch industry talent that shares the same values and client-centric mentality on which our firm was built.”

Added Rob Mooney, Snowden Lane’s Managing Partner and CEO: “We continue to have our sights set on expansion in the Southwest and when we met this team, we knew it made sense for them to be the ones to help advance that vision. There’s no question that Mark and Leah will be significant assets to our firm.”

Before his start in the wealth management industry, Hogan, a Texas native, graduated from the United States Military Academy at West Point and served six years on active duty as an Army Infantry Officer and 22 more as an Army Reserve Officer.

Eller, an Arkansas native, received her bachelor’s degree from Henderson State University and her MBA from Texas A&M University.

Hogan and Eller hold the Certified Financial Planner designation and the FINRA Series 7, 63, 65 and 31 registrations, in addition to having a Group I Life and Health Insurance license.

“This is a tremendous opportunity for both our team and our clients,” said Hogan, “Joining Snowden Lane not only provides us greater flexibility, but it allows us to better serve our clients as fiduciaries, to help them achieve their financial goals.”

Since its founding in 2011, Snowden Lane has rapidly built a national brand, attracting top industry talent from Morgan Stanley, Merrill Lynch, UBS, JP Morgan and Wells Fargo. The firm has offices in Pasadena and San Diego, CA; New Haven, CT; Pittsburgh, PA; Baltimore, Salisbury and Bethesda, MD; San Antonio, TX; as well as its New York City headquarters. In 2018, the Financial Times named Snowden Lane to its elite FT 300 list for the fourth straight year, recognizing it as one of the top independent RIA firms in the U.S.


About Snowden Lane Partners

Snowden Lane is a nationally branded, open-architecture, hybrid registered investment advisor and broker-dealer that provides wealth advisory services to high net worth individuals, families, and institutional clients.

Snowden Lane is led by an experienced team of industry executives, including Lyle LaMothe, Chairman of the Board of Directors, Rob Mooney, Managing Partner and CEO, and Greg Franks, Managing Partner and President, who are dedicated to building a client-focused, nationally branded, boutique wealth advisory partnership.

Snowden Lane is headquartered in New York City and operates an SEC registered investment adviser and a broker-dealer. Snowden Lane provides a multi-custodian, multi-currency platform, with aggregated performance reporting and leading analytical tools for clients and advisors. It further provides full operational, finance, compliance, human resources, and financial advisor transition support to its financial advisors.


For more information about Snowden Lane, please visit

Contact: Reed Schneider

Water & Wall Group