Press Release – Snowden Lane Partners Taps Merrill Lynch Advisor To Join San Antonio Team

June 2017

Strategic Management Group joined Snowden Lane in April

New addition brings team’s total client assets to $210 Million

NEW YORK, June 5, 2017 – Snowden Lane Partners, an independent, advisor-owned, wealth advisory firm dedicated to providing client-focused advice in a values-driven culture, today announced the addition of a former Merrill Lynch advisor to its newly formed Strategic Management Group in San Antonio, TX.

Marcus Selva joins the team led by Snowden Lane Senior Partner and Managing Director, Larry Barocas, CPWA, CRPS. Barocas joined the firm in April to form the Strategic Management Group and open Snowden Lane’s ninth office. He was most recently a Senior Vice President at Merrill Lynch. Selva brings $60 million in client assets to the team, and has Snowden Lane overseeing total client assets in excess of $3.3 billion.

“We’re strategic in our approach to expanding the Snowden Lane brand, and that’s a big part of why we’re already seeing such strong and quick momentum in our newest office,” said Managing Partner and President of Snowden Lane, Greg Franks. “When Larry joined, we said that San Antonio is a critical market to our firm’s future and that future is dependent on the type of talent that we attract. There’s no doubt that Marcus’ joining Larry’s growing team will put us in position to succeed in that market.”

Selva, a San Antonio native, joined Merrill Lynch in 2011, where he developed his client relationships with a nuanced, personalized and tailored approach, which accounted for the needs of the current generation as it did the next of kin. Prior to Merrill Lynch, he served as a new business consultant for the San Antonio Spurs NBA team. Selva is an active member of his community and has served as the president of the San Antonio Airport Rotary Club. He earned his bachelor’s degree from Texas A&M University and lives with his family in Helotes, TX, a suburb of San Antonio.

“Marcus is an exceptional young talent in an industry that needs the kind of intelligence, enthusiasm and energy he brings to office every day,” Barocas said. “I’ve seen what he’s capable of when it comes to the quality of service expected of every Snowden Lane advisor, and I know he’ll quickly become an indispensable asset to this team.”

Said Selva: “I joined Snowden Lane for the opportunity to execute at the highest level for businesses, high net worth individuals and their families. It’s empowering to be part of an independent organization the enables its team to say ‘yes’ when it comes to any number of challenges as we help clients achieve their financial goals.”

Since its founding in 2011, Snowden Lane has rapidly built a national brand, attracting top industry talent from Morgan Stanley, Merrill Lynch, UBS, JP Morgan and Wells Fargo. In addition to San Antonio, the firm has offices in Pasadena and San Diego, CA; New Haven, CT; Pittsburgh, PA; Baltimore, Salisbury and Bethesda, MD; as well as its New York City headquarters. In 2016, the Financial Times named Snowden Lane to its elite FT 300 list for the second straight year, recognizing it as one of the top independent RIA firms in the U.S.

About Snowden Lane Partners

Snowden Lane is a nationally branded, open-architecture, hybrid registered investment advisor and broker-dealer that provides wealth advisory services to high net worth individuals, families, and institutional clients.

Snowden Lane is led by an experienced team of industry executives, including Lyle LaMothe, Chairman of the Board of Directors, Rob Mooney, Managing Partner and CEO, and Greg Franks, Managing Partner and President, who are dedicated to building a client-focused, nationally branded, boutique wealth advisory partnership.

Snowden Lane is headquartered in New York City and operates an SEC registered investment adviser and a broker-dealer. Snowden Lane provides a multi-custodian, multi-currency platform, with aggregated performance reporting and leading analytical tools for clients and advisors. It further provides full operational, finance, compliance, human resources, and financial advisor transition support to its financial advisors.

For more information about Snowden Lane, please visit