Press Release – Snowden Lane Partners Establishes "Sound Advisory Group" in New Haven, CT

April 2017

Former Guth-Fordyce Group rebrands in response to recent growth and anticipation of continued success

 Team oversees client assets in excess of $1 billion

 NEW YORK, April 20, 2017 Snowden Lane Partners, an independent, advisor-owned, wealth advisory firm dedicated to providing client-focused advice in a values-driven culture, today announced the formation of the Sound Advisory Group, formerly known as the Guth-Fordyce Group, in New Haven, CT. The team rebranded after adding several seasoned professionals to their ranks, and to position itself for continued growth and expansion.
The Sound Advisory Group will continue to be led by Senior Partners and Managing Directors, Kevin Guth, Stephen Fordyce, and Sam DeGennaro, who joined the team last year from Merrill Lynch.  Private Wealth Advisor, Kieran Doherty, is another recent addition to the growing team, who also joined last year. Guth and Fordyce have been with Snowden Lane since 2013.
“Our New Haven office has more than doubled the size of their practice since joining Snowden Lane and is a powerful example of the increasing strength of our partnership,” said Managing Partner and CEO of Snowden Lane, Rob Mooney. “We are confident this tremendous momentum will continue in the months and years ahead.”
Since its founding in 2011, Snowden Lane has rapidly built a national brand, attracting top industry talent from Morgan Stanley, Merrill Lynch, UBS, J.P. Morgan, and Wells Fargo. The firm has eight offices nationwide including Pasadena and San Diego, CA; Pittsburgh, PA; New Haven, CT; Baltimore, Bethesda and Salisbury, MD; as well as its New York City headquarters. In 2016, the Financial Times named Snowden Lane to its elite FT 300 list for the second straight year, recognizing it as one of the top independent RIA firms in the U.S.
Last year, the Sound Advisory Group added nearly $200 million in client assets. It now oversees approximately $1.1 billion in client assets.
“Our team has grown consistently since joining Snowden Lane four years ago and we now have a larger group of partners and talented professionals,” said Guth. “The new name is designed to reflect this and our more comprehensive set of services and capabilities.”
The Sound Advisory Group office is at 265 Church Street, Suite 1004, New Haven, CT 06502.
About Snowden Lane Partners
 Snowden Lane is a nationally branded, open-architecture, hybrid registered investment advisor and broker-dealer that provides wealth advisory services to high net worth individuals, families, and institutional clients.
Snowden Lane is led by an experienced team of industry executives, including Lyle LaMothe, Chairman of the Board of Directors, Rob Mooney, Managing Partner and CEO, and Greg Franks, Managing Partner and President, who are dedicated to building a client-focused, nationally branded, boutique wealth advisory partnership.
Snowden Lane is headquartered in New York City and operates an SEC registered investment adviser and a broker-dealer. Snowden Lane provides a multi-custodian, multi-currency platform, with aggregated performance reporting and leading analytical tools for clients and advisors. It further provides full operational, finance, compliance, human resources, and financial advisor transition support to its financial advisors.